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Emerging channels such as the Internet, social media and mobile are transforming the world of healthcare engagement. For pharmaceutical companies, these channels provide incredible opportunities and challenges.
On the one hand, the opportunity of rapid innovation, real-time engagement and a greater potential to measure results. On the other, the challenge of making the most of emerging channels within a complex regulatory environment that has not yet embraced the global health consumer landscape created by the Internet.
- Supporting our clients at every stage of their engagement journey, from introducing the concepts of digital media and effective engagement, empowering through tailored workshops and providing specific training sessions
- Helping clients to understand and operate in the changing communication environment. This may include carrying out and presenting research, and upskilling client teams in digital media
- Supporting client decisions on where to focus engagement work, for example assessing the landscape and auditing, monitoring and measuring existing initiatives. As an independent consultancy, we do not look for opportunities to on-sell our own technologies or methods, and are able to provide impartial guidance as to how and where to invest
- Developing engagement initiatives with clients and partner agencies. This covers informing strategy development, inputting into and overseeing creative and technical work, coordinating agencies and project management – including management of legal and medical approvals processes
- Advising on compliance and risk management, to allow our clients to innovate within a safe environment
Global strategy | local insights
With specialists in fifteen countries, Creation Healthcare supports global and regional strategy leaders, informed by local insights. Our team on the ground around the world will provide hands-on support for your strategy implementation in local languages.
