Contact Joanna
To talk with Joanna directly, please use one of the following;
Phone: +44 (0)207 812 6474
Email: joannaghinn@creationinteractive.com
Healthcare Engagement Strategy
Pharma Campaign Planning in a Digital World, Part 2: Know Your Digital Customer
In this three-part series on digital campaign planning, I explore some keys to help you plan a successful pharma or healthcare campaign that supports your brand strategy and integrates digital with traditional marketing channels. The first part, “Set Digital Goals”, … Continue reading →
EU e-Privacy: Can Cookies be bad for health?
For quite a long time, the majority of people have used websites blissfully unaware of the level to which their online habits could be used to develop a profile by advertisers, companies and governments; information which might be the basis … Continue reading →
Free tools you can use to study healthcare customers online
It is safe to say that pharmaceutical and healthcare organisations can no longer afford to ignore the fact that the engagement landscape has changed forever. A brief bench test study of online behaviour in any therapy area is not complex, … Continue reading →
Social Media in Clinical Trials
The use of social media in supporting medical research is rapidly moving from experimental pilots to informed strategies. Indeed, an increasing number of companies and healthcare stakeholders are exploring how social media can support clinical trials activity, and as they … Continue reading →
Mobile pharma strategy: integrating business functions
The following article is from a talk given by Daniel Ghinn at Mobile Pharma World Europe in Amsterdam, April 25, 2012. We don’t know what the future holds I’ve now been working in the area of digital and emerging channels … Continue reading →
London (HQ & EMEA):90 Long Acre