Creation Discovery is a methodology that has been developed over more than a decade working with global healthcare companies, helping them to define, implement and successfully manage engagement strategies that make the most of emerging channels.
The methodology may be adopted at any stage, and provides a framework for extracting and applying discovered insights.
Creation Discovery puts research at the heart of successful strategy development and implementation
Emerging engagement channels such as the Internet, social media and mobile are inherently measurable, which gives them incredible potential for successful engagement. Creation Discover provides a basis for planning research, applying insights from existing measurement and engagement, and using these to inform strategy development at every stage.
Throughout the strategy implementation, Creation Discover remains central so that engagement is agile and adaptable to emerging trends.
Measuring engagement is one thing; determining what to do as a result is another. Creation Determine provides a mechanism for turning measured data into insights and making the right, informed strategy decisions.
Equipped with insights and having determined the right strategy decision, Creation Define is a process for informed strategy development that embraces a healthcare company’s business goals, and aligns every strategic and tactical decision with planned outcomes.
Internal and external stakeholder engagement will be critical to the success of your engagement strategy. Cultural awareness will be critical, and organisational change may be required. Creation Direct will ensure that stakeholders are identified, engaged and envisioned at the right time.
Creation Design, Develop, Deploy
With a clear, informed engagement strategy, Creation Design, Creation Develop, and Creation Deploy will provide you with the tools to brief and implement engagement that is truly aligned with your strategy, and to implement initiatives at a global, regional and local level as appropriate.
If you would like to try Creation Discover for yourself, contact us now for a no-obligation conversation about your healthcare engagement goals.