Digital Training & Coaching Services

Creation Healthcare’s Digital Engagement Training Solutions are designed to:

  • Strengthen your team’s capacity for digital engagement
  • Increase your knowledge about digital channels
  • Equip you to define effective digital engagement strategies

Training courses and workshops are delivered in-house to your team, in your country. You will have exclusive access to a member of Creation Healthcare’s consultant team so that you can immediately apply what you learn to your current business challenges and opportunities.

Build your own in-house training programme tailored to the areas where you have the greatest need for capacity growth, by choosing from a range of modules. We will help you to identify the areas of greatest need, and put together your programme.

The following core modules are currently available. Each training module gives you the resources you need through current, real-life case studies from the healthcare industry and practical methodologies for developing and managing digital engagement strategies.

Social Media training module

The Social Media training module is a practical guide to planning and implementing social media initiatives. Optional components include:

  • An overview of key social media platforms in your region(s)
  • Social media monitoring – proactively listening for opportunities to engage
  • Setting policies for responding to dialogue online
  • Capacity planning for social media engagement
  • Defining and communicating social media guidelines for colleagues

Digital Search training module

Creation Healthcare’s Digital Search training module is a comprehensive guide to using paid and natural search to attract and engage the right healthcare stakeholders online. Components include:

  • Identifying the most effective search terms to attract the visitors you want
  • Planning visitor journeys on your website
  • Setting goals and measuring results
  • Identifying the most effective search marketing channels
  • Setting and managing paid search budgets
  • Planning a content strategy to optimise natural search results

Engaging Digital Healthcare Professionals training module

Creation Healthcare’s Engaging Digital Healthcare Professionals training module will equip you to target and engage healthcare professionals online. The module covers the following areas:

  • An overview of how healthcare professionals use the Internet
  • An analysis of digital channels for engaging healthcare professionals
  • A review of key healthcare professional online networks operating in your region(s), and opportunities to engage physicians
  • Build your own HCP portal? A guide to help you decide when it’s right to build your own portal for healthcare professionals, and how to approach it.
  • Practical examples of healthcare professional engagement online amongst healthcare companies.

Digital Compliance

The Digital Compliance training module is designed to enable pharmaceutical marketers, communicators, regulatory & legal professionals to face the marketing regulatory compliance challenge.

  • A process for interpreting regulatory guidelines in your region in the context of planned digital initiatives, and defining your own company’s perspective on appropriate levels of digital engagement
  • An overview of key regulatory concerns, with recommendations on how to approach each
  • Developing a system for managing adverse event reporting without overstretching your capacity
  • Consideration of current, relevant industry case studies and evaluation of each in the light of regulation
  • When and how to moderate content – practical guidance on handling user-generated content in your social media initiatives

Digital Content Planning training module

Planning and developing content is critical to any digital engagement initiative. In most cases, sustained engagement requires a commitment to content that goes well beyond the launch of a campaign. Creation Healthcare’s Digital Content Planning training module will help you to consider the role of content in your strategy, and will include the following areas:

  • Three approaches to content planning: develop your own content; aggregated content; user-generated content. Considering when and how to use each approach.
  • Resource planning and defining responsibility for content development.
  • Content planning process considerations including approval and moderation.
  • Content in a real-time social media environment.
  • The legacy effect of digital content, and planning for long-term engagement.

Measuring & Reporting Results training module

Creation Healthcare’s Measuring & Reporting Results training module will equip you to plan for, measure and report the results of your digital initiatives against business goals. Components include:

  • Setting expectations: what will your digital initiative achieve? Lessons from real-life case studies.
  • What do digital results mean? A look at key digital indicators of success, and developing an understanding of what they will mean for your initiative.
  • Aligning digital engagement with business goals.
  • Identifying results by studying digital behaviours and user journeys.
  • Setting up direct and indirect measurement tools.
  • Measuring to improve. A guide to developing a process for responding to digital behaviours to continually improve the effectiveness of your initiative
  • Reporting results for internal colleagues: consideration of reporting styles and tools that will communicate the effectiveness of your digital initiatives.

Executive Coaching & Mentoring

For executives in healthcare companies, a coaching programme with Creation Healthcare’s senior leadership team will accelerate your company’s effectiveness with emerging channels such as the Internet, social media and mobile devices.